Thermia heat pumps
To increase profit the new products were designed as a modular system to cut costs from manufacturing to logistics. The product road map established a clear definition between basic, mid-range and premium models with the G2 evolving the Thermia DNA into a new identity for Thermia premium.
The new product range changed the consumer opinion and interpretation of previous Heat Pumps which looked industrial and unrefined, often with dated overlays and generally placed in the basement. By following this new design strategy the Thermia range was able to reach new markets and appeal to a wider audience.
The design language is influenced primarily by white goods which allows buyers to choose where they place the product in the home, an important factor following todays growing trend of heating systems becoming more commonly situated in the utility room.
Glass panel display
One unique aspect of the Thermia identity compared to other products on the market is the floating glass panel display, this provides a high end and reliable feel to the product. The glass panel is silk screen printed from the back and has a precision manufactured facet on the edge to emphasise the material quality. The display becomes dimmed when not in use so the product is not overstated in the home environment.