Widex contacted Splitvision seeking to achieve two clear goals:
1. Harmonize their carrying case and packaging solution with the contemporary design of their core products and brand guidelines
2. Reduce costs of the packaging significantly
Of course, these goals needed to be achieved within a challenging time frame as well and Widex left nothing to chance.
In a run against several prominent competitors, Splitvision won the account and delivered as promised.
The subsequent launch was labeled by the project manager as one of the most successful in Widex history which we naturally take pride in.
Spring loaded case
The carrying case combines an iconic form harmonizing with the brand and solid mechanical function. It features a spring loaded closing and a super soft cushion for protection of the hearing aid.
FSC certified paper packaging
The outer packaging is minimalistic but with fine attention to detail in the choice of materials and finish. We are happy that Widex chose FSC certified paper for the benefit of the environment and all of us.
Where good things happen